Rule of Thirds
March 24, 2009 by admin
Filed under Web Marketing
Rule Of Thirds
Author Jay Levinson, in his book Guerrilla Marketing, page 216, makes the following observation about your website presence:
“If you’ve decided to market online, the first rule of which you should be aware of is the RULE OF THIRDS: You should determine the budget you’ll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren’t earning landmark profits.
