Google’s SEO Starter Guide

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Google’s Search Engine Optimization

Starter Guide

search-engine-optimization-starter-guide

Version 1.1, published 13 November 2008

Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an

effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to

the topic of search engine optimization and wish to improve their sites’ interaction with both users and

search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first

for queries in Google (sorry!), following the best practices outlined below will make it easier for search

engines to both crawl and index your content.

Search engine optimization is often about making small modifications to parts of your website. When

viewed individually, these changes might seem like incremental improvements, but when combined

with other optimizations, they could have a noticeable impact on your site’s user experience and

performance in organic search results. You’re likely already familiar with many of the topics in this

guide, because they’re essential ingredients for any webpage, but you may not be making the most

out of them.