Rule of Thirds

Rule Of Thirds

Author Jay Levinson, in his book Guerrilla Marketing, page 216, makes the following observation about your website presence:

“If you’ve decided to market online, the first rule of which you should be aware of is the RULE OF THIRDS: You should determine the budget you’ll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren’t earning landmark profits.

Guerrillas know that no matter how brilliant their site, it’s invisible and powerless unless people know it’s there. That’s why the moment they think of going online, they think of how they’ll promote their online and off-line presence. And once their site is up and running, they think of it as an infant who needs constant maintenance, constant attention, and constant changing.”

Below are some tips to help you improve all three thirds of your plan:

1. Be sure to put your website address on every piece of marketing material you send out.

2. Utilize pay per click advertising. Sundog Media has revamped its pay per click package with a focus on Google. In my opinion, pay per click is a must for anyone that has a web site. We not only recommend it, but actively use it for Sundog Media’s company website. Our package is only $299.
> Sundog Media Pay Per Click Advertising

3. Start a monthly newsletter like this one and archive your newsletters to your web site. You’ll be growing your site’s content–which helps with search engine placement–and establishing yourself as an expert and educator within your field. Take advantage of our newsletter package now at
> Sundog Media Email Marketing

4. Rely on good partnerships with organizations like your local chamber of commerce, and have your business and website listed in their online member directory.

5. Take a few minutes to read over your website. It may be time to bring the content and photos on your site up to date.

6. Is it time to give your site a fresh look? Ask about our current special for site redesigns.

We look forward to assisting you in your online development, promotion and maintenance efforts and will continue to bring you ideas and insights on how to improve all three pieces of the pie.

Joe Law
President, Sundog Media